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National Retailer: Information integrity

Opportunity

  • With hundreds of stores around the country, this retailer has issues with product and pricing integrity
  • Cost of central production and dissemination too high for consideration and too limiting for local offers
  • Brand integrity was also an issue with local sites able to produce their own literature

Challenge

  • ¬†Allow Head Office to gain control of all product related pricing and literature whilst protecting the brand.

Solution Approach

  • Visit stores and map current processes and requirements
  • Design and implement a system which allowed sites to access a central database and produce product and point-of-sale literature from a controlled, template based system
  • Provide output devices to all sites through a national Managed Service contract.